Nicolette Mashile recently joined the ‘It Starts Today” campaign and delivered the schools ambassador talks in her hometown, Bushbuckridge.

Nicolette was thankful that her parents always emphasized the importance of responsible drinking and was not allowed to drink underage. Her parents were very strict and she did not drink Alcohol until she started attending Rhodes University which is known for having a heavy drinking culture.

Nicolette failed her first degree and she feels that being swayed by people who drank heavily contributed towards this. However, she did not let the disappointment affect her and instead worked hard to persevere. After leaving Rhodes, Nicolette went on to complete a National Diploma in Sports Management and a BA in Human and Social Sciences majoring in Communications and Honours in Organizational Communication and a post graduate diploma in business admin which has enabled her to pursue her Masters degree in 2018.

She is passionate about promoting financial literacy to young South Africans and runs a Facebook page called ‘’Financial Literacy with Nicolette Mashile’’. She is also the founder of Financial Fitness Bunnies which is a financial education initiative and presents Daily Thetha which is a show which attracts a mainly youth audience on SABC 1.

Nicolette believes that communities in South Africa have a high rate of under-age drinking due to the easy accessibility of it and due to a lack of recreation. She has noticed that there are plenty of young people in South Africa who spend their money on Alcohol and other materialistic items which do not add value to her life in the long-term. She is fondly referred to as the ‘’Financial Fitness Bunny’’ by her followers who number more than 135 000 and dedicates a large portion of her time towards helping empower the youth of South Africa.

As a public figure, Nicolette is passionate about helping people from her community of Bushbuckridge. She feels that Bushbuckridge is a forgotten area where very few people go and give back and this has caused many youths to become despondent.

She wants to prove to the youth that there are other routes which they can take and wants to prevent from self-indulge. “We need to challenge normalizing certain behaviours within our communities”, she says.


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